Genius Digital

Genius Digital makes sense of data for the TV industry. Our real time tools provide insight at the point of interaction in call centres and strategic information to improve customer retention, content strategies, and reduce support costs. We collect, analyse, and apply data to give a true understanding of the consumer experience, from user interfaces to content consumption and engagement. Our services to pay TV operators provide a rapid return on investment: our loyalty and retention solutions reduce churn and reduce the costs of retention; the quality of service solution provides immediate cost saving with regard to support calls, truck-rolls, and box-swaps; and even the most basic of consumption information has been used by our operator customers to improve carriage deals.

Tom Weiss, CEO of Genius Digital, Interviewed at Connected World 2013